Tuesday, October 11, 2011

Apple TV Idea - Ask To Purchase When Done Renting

Not sure how many people rent and purchase movies on their Apple TV - but I do.   Usually I rent movies from Apple.   Some of the movies I will never watch again and I was glad that I only rented them.  Some of the movies are really good and I wish I had purchased them.  Here is an idea for Apple, at the end of a rental, give me the option of turning my rental into a purchase.  There would be nothing new to download, just charge me the cost difference between the rental fee and the purchase fee.  Seems like a great idea for both the consumer and Apple/movie studios.