Wednesday, October 12, 2011

iMessage Poses Huge Threat To Carriers

Apple today officially released iOS5 for iPhone, iPad and iPod Touch and this update contains new functionality for text messaging called iMessage.

Previously, when you would send a text message, you would go through the carrrier (AT&T, Sprint or Verizon) and they would charge you for each message, unless you paid for unlimited text messaging.  Once you enable iMessage, you are no longer going through the carrier to send a text, you are going through Apple - who doesn't charge you.  This can be very disruptive as the carriers make a lot of money on consumers sending text messages.

Don't cancel your text plan just yet, in order to use iMessage, all the people that you text will need to upgrade to iOS5 and they will need to enable iMessage (as seen in the screenshot above).  If you send texts to people NOT using iPhones, you will still need your carrier's text plan.  It is very unlikely that Apple will be coming out with an iMessage for Android.  Some of the cool features with iMessage is the ability to see when the person received the sent message and when they read it as well.  If you disable iMessage, all your text messages will be sent like they were previously.