Tuesday, February 28, 2012

Yesterday AT&T mentioned plans to add a service that would allow app developers to pay the carrier for subscriber data usage. This would be useful for app developers that use high bandwidth applications like Netflix, Pandora, Spotify and more, allowing you to use the application without fear of going over your monthly data cap. However, this will likely cause rate increases within subscriptions if the developers choose to take advantage of the service.

Network neutrality advocates may question this move because it would put some app developers at a disadvantage. For instance, if there were two video apps with one counting against your monthly cap, while the other doesn't, which would you use? Of course, the app that doesn't count against your data usage will likely have a higher subscription fee, but the feature could be very appealing for heavy data users.

Let us know what you think on our EVDOForums - Network neutrality out the window?