For years, the U.S. mobile marketplace has been dominated by two heavyweights engaged in a Republican-versus-Democrat-style two-party contest for dominance.
As with many elections, consumers often end up
feeling like they have to pick between the lesser of two evils rather
than what they really want. But as with voting for third-party
candidates, you can feel left out of the national conversation
(literally) when you choose a company other than AT&T or Verizon.
and its cash could give Sprint the heft it needs to become a relevant
rival. The capital infusion lets Sprint build out its LTE network,
creating a viable third high-speed option. And by combining forces for
greater purchasing power, Sprint and SoftBank together gain
serious leverage when negotiating with handset makers for access to the
best new phones.
With better phones and a better network, Sprint could
at a minimum expect to claim at least one-quarter of the U.S. mobile
subscribers, up from less than one-fifth. With a critical mass of
customers, he says Verizon and AT&T will have to pay attention when
Sprint offers lower prices. In the end, this could mean lower prices for
everyone. “It puts pressure on the top two. The market can fluctuate,”.
SoftBank’s cash will also let Sprint
continue to offer its unlimited plans while angling for a possible
T-Mobile takeover, which would solidify Sprint’s status as the default