Thursday, August 29, 2013

Hands off my Magenta! Tmobile Sues AT&T for trademark use of Magenta

T-Mobile has filed a lawsuit against AT&T prepaid subsidiary Aio Wireless for alleged trademark infringement and unfair business practices. According to T-Mobile, Aio Wireless has chosen a color for its logo, in-store displays and coverage maps that's too close to T-Mo's trademarked magenta in an effort to "attract T-Mobile customers…dilute T-Mobile’s famous magenta color trademark, and to create initial interest confusion as to the source or affiliation of AT&T’s subsidiary’s business.” T-Mobile is asking that Aio change its logo color and hand over some cash for the trouble that it's caused.

In response to the suit, Aio Wireless said that "T-Mobile needs an art lesson," adding that "Aio doesn't do magenta."

Each major U.S. carrier is usually associated with its own color, with Verizon getting red, AT&T blue, Sprint yellow and T-Mobile's being magenta.

Does the hue of Aio's logo look too similar to T-Mobile's magenta?