A midsize refrigerator that qualifies for the Environmental Protection Agency's Energy Star rating uses about 322 kW-h a year, while your iPhone uses about 361 kW-h if you stack up wireless connections, data usage, and battery charging.
The paper, for your reading pleasure and appropriately titled "The Cloud Begins With Coal: Big Data, Big Networks, Big Infrastructure, and Big Power," will reveal astonishing and surprising facts about energy consumption from birth to death enjoy.