Monday, January 06, 2014

AT&T Introduces Sponsored Data

AT&T today unveiled a new way for eligible 4G customers to enjoy mobile content and apps over AT&T’s wireless network without impacting their monthly wireless data plan.  Similar to 1-800 phone numbers or free shipping for internet commerce, AT&T’s new ‘Sponsored Data’ service opens up new data use options for AT&T wireless customers and customer-friendly mobile broadband channels to businesses that choose to participate as sponsors. 

It short, it will let app developers and content providers foot the bill for their customers’ data use. Data used by these sponsored apps will not count against consumers' monthly data allotment. Instead, the companies will pay AT&T for their content to be delivered to consumers.