Thursday, January 02, 2014

Sprint to combine Boost/Virgin Brands, Nextel comes back

According to DSLReports Sprint is currently in discussion to combine the Boost/Virgin brands. Their game plan is to take the old Nextel name that they killed off last year and target business users using “Nextel” from everything that was Clear. The announcements should coincide with the introduction of “Spark” capable devices, which will include 2 hotspots and 3 tablet devices. Under the new Sprint Spark service they’ll be combining 800Mhz, 1.9Ghz and 2.5Ghz LTE spectrum to provide average download speeds of 50-60Mbps. There is also speculation that unlimited data service will be coming back to hotspot devices, but pricing will be tiered by speed similar to Cable/DSL service models. Both the Boost Mobile and Virgin Mobile brand names should be merged together under the new “Sprint Freedom” brand and it’s unclear how they’ll handle Boost/Virgin customers during the migration.