New Sprint CEO Marcelo Claure has announced they plan to compete against Verizon and AT&T on pricing and we should soon see aggressive pricing updates from Sprint. Previously under Dan Hesse’s leadership he was reluctant to compete on pricing, but the new CEO see’s it differently. Claure even said when you’ve got a great network you don’t have to compete on pricing, but when you don’t have a great network price is something you have to consider. Their network is behind both Verizon and AT&T so that’s really the only option for them until they can complete their Sprint Spark plan and launch better coverage throughout the country. You can expect to see announcements as early as next week as Sprint changes their pricing structures, which should be interesting to see how both Verizon and AT&T respond.
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